Cascade Medical appoints Shari Campbell to Board of Commissioners

LEAVENWORTH – Shari Campbell has been appointed as the newest commissioner on the Cascade Medical Board, following the retirement of former commissioner Mall Boyd.

“I think we have a great little hospital. My vision is to continue to say, ‘How do we support that and how do we grow and respond to what's important to our community, our residents?’” said Campbell.

Campbell had a successful career in marketing and branding. For just over a decade, she ran her own marketing firm in Tacoma, Washington, doing brand initiatives for schools, nonprofits, small businesses, and government agencies. Oftentimes, Campbell’s firm would do consulting for healthcare organizations of all types and sizes.

Throughout her career, Campbell’s work has circled back to healthcare, starting with a college internship at a hospital in Bellingham, and eventually serving as Marketing Director for Multicare Health Systems in Tacoma.

“It gave me an appreciation for working and understanding different sizes of hospitals and different organizations and different cultures, but also understanding the differences between a great big hospital that employs five or 10,000 people, and a little organization that employs 200 or 300 [people],” said Campbell.

Most recently, Campbell worked as a marketing leader for Bon Secours Mercy Health, where she assisted with the opening of Urgent Care centers across the United States. 

“You're really on the ground floor of establishing policies, procedures, really running the business from a leadership level. So I think I've done that day-to-day kind of marketing, branding, strategic communications, but also served in leadership capacities where you're developing a new business and really having to understand the health care business,” said Campbell.

Throughout her life, Campbell has been motivated to serve others, serving as president of the Western Washington Alumni Association, as a board member for Habitat Humanity, and advocating for school bonds and levy adoptions. 

After living in Tacoma and part-time in Leavenworth for 15 years, Campbell and her husband decided to move to Leavenworth full-time in 2020. Campbell continued working remotely for Bon Secours Mercy Health and joined the Cascade Medical Foundation (CMF) board, where she served for almost three years.

“I just feel really strongly about serving my community. This really is home to us,” said Campbell.

While serving on the CMF Board, Campbell helped with a number of initiatives, such as starting social media. During her time, former Cascade Medical administrator Mark Judy passed away, and his family requested that donations be made to Cascade Medical.

“At the time, I remember Diane [Blake, CEO] saying that one of the challenges in a small, rural organization is in retaining and attracting talent, and so I talked to a couple other people, and ended up meeting with Mark's wife, Terri, and said, ‘You know, it would be really awesome if we could take this idea of just donations and create a fund in Mark's name. That legacy he had could live on,” said Campbell. 

Campbell helped organize the donations into the Mark Judy Memorial Caregiver Education Fund, intended to continuously support the professional growth of healthcare professionals year after year. This year, the fund awarded three scholarships to Cascade Medical employees.

“That's something that I feel really proud and honored to be part of. I didn't know Mark that well. I only met him and associated with him a few times, but he certainly had an impact on me, and I saw the way he worked with people and his leadership style, and how that had an impact on others,” said Campbell.

Campbell will serve alongside Bruce Williams, Thomas Baranouskas, Jessica Kendall, and Gustavo Montoya on the board. Campbell will also serve on the Quality Committee with Kendall.

Taylor Caldwell: 509-433-7276 or taylor@ward.media